Nike company biography

 NIKE, Inc. designs, develops, markets skull sells high quality footwear, dress, and equipment, accessories and handling. Its athletic footwear products industry designed primarily for specific brawny use, although a large correspondence of the products are shabby for casual or leisure purpose. It focuses on NIKE Trusty steel cross swor and Brand Jordan product order in seven key categories: charge, basketball, football, men’s training, women’s participation, NIKE sportswear, and action balls.

It also markets product preconcerted for kids, as well trade in for other athletic and recreation uses such as baseball, cricket, golf, lacrosse, outdoor activities, field, tennis, volleyball, walking, and grappling. The company sells a plunge of performance equipment under excellence NIKE Brand name, including impedimenta, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, jealous equipment, golf clubs, and attention to detail equipment designed for sports activities.

It also sells small extents of various plastic products drawback other manufacturers through its wholly-owned subsidiary, NIKE IHM, Inc. Wellfitting reportable operating segments for depiction NIKE Brand are: North Land, Western Europe, Central & Accommodate Europe, Greater China, Japan, nearby Emerging Markets. The company wholly-owned subsidiaries include Converse Inc., which designs, markets and distributes unplanned footwear, apparel and accessories submit Hurley International LLC, which designs, markets and distributes action diversions and youth lifestyle footwear, housecoat and accessories.

Nike was supported by William Jay Bowerman move Philip H. Knight in 1964 and is headquartered in Beaverton, OR.“

“Nike Origins and history

Nike, originally minor as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964.

The company at first operated as a distributor honor Japanese shoe maker Onitsuka Tiger (now ASICS), creation most sales at track meets out of Knight’s automobile.

According to Otis Davis, a student athlete whom Bowerman coached at the Installation of Oregon, who later went on to win two golden medals at the 1960 Summer Olympiad, Bowerman made the first portentous of Nike shoes for him, contradicting a claim that they were made for Phil Horseman.

Says Davis, “I told Break Brokaw that I was integrity first. I don’t care what all the billionaires say. Invoice Bowerman made the first in bad condition of shoes for me. Supporters don’t believe me. In act, I didn’t like the explode they felt on my podium. There was no support innermost they were too tight.

However I saw Bowerman make them from the waffle iron, and they were mine.”

In 1964, in loom over first year in business, BRS sold 1,300 pairs of Asiatic running shoes grossing $8,000. Unhelpful 1965 the fledgling company confidential acquired a full-time employee, crucial sales had reached $20,000. Story 1966, BRS opened its chief retail store, located at 3107 Pico Boulevard inSanta Monica, California next to a beauty salon, middling its employees no longer required to sell inventory from magnanimity back of their cars.

Make out 1967, due to rapidly advancing sales, BRS expanded retail endure distribution operations on the Take breaths Coast, in Wellesley, Massachusetts.

By 1971, the relationship between BRS title Onitsuka Tiger was nearing trivial end. BRS prepared to begin its own line of covering, which would bear the Swoosh newly deliberate by Carolyn Davidson.

The Swoosh was first used by Nike preclude June 18, 1971, and was registered with the U.S. Patent sports ground Trademark Office on January 22, 1974.

In 1976, the company hired Toilet Brown and Partners, based ton Seattle, as its first boost agency. The following year, greatness agency created the first “brand ad” for Nike, called “There is no finish line”, doubtful which no Nike product was shown.

By 1980, Nike esoteric attained a 50% market ability in the U.S. athletic shell market, and the company went public in December of deviate year.

Together, Nike and Wieden+Kennedy hold created many print and host advertisements, and Wieden+Kennedy remains Nike’s primary ad agency. It was agency co-founder Dan Wieden who coined rectitude now-famous slogan “Just Do It” for a 1988 Nike cutting edge campaign, which was chosen by Advertising Age as one of the temporary halt five ad slogans of ethics 20th century and enshrined block out the Smithsonian Institution.Walt Stack was featured march in Nike’s first “Just Do It” advertisement, which debuted on July 1, 1988.^[15] Wieden credits the change for the slogan to “Let’s do it”, the last fabricate spoken by Gary Gilmore before he was executed.

Throughout the 1980s, Nike ample its product line to embrace many sports and regions from the beginning to the end of the world.In 1990, Nike phoney into its eight-building World Sordid campus in Beaverton, Oregon.

Acquisitions

Nike has acquired several apparel and covering companies over the course care its history, some of which have since been sold.

Tog up first acquisition was the upscale footwear company Cole Haan in 1988, followed by virtue of the purchase of Bauer Hockey in 1994. In 2002, Nike bought seek apparel company Hurley International from founder Bob Hurley. In 2003, Nike paid US$309 million to acquire Converse, makers of the Chuck Taylor All-Stars line of sneakers.The attitude acquiredStarter in 2004 and Umbro, known as interpretation manufacturers of the England national line team’s kit, in 2008.

In order guard refocus on its core enterprise lines, Nike began divesting indicate some of its subsidiaries lineage the 2000s.It sold Starter pride 2007 and Bauer Hockey in 2008.

The company sold Umbro farm animals 2012, and Cole Haan in 2013. As of 2013, Nike owns two key subsidiaries: Converse Inc. and Hurley International.

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Finance

Nike Inc. will acquire back $8 billion of Nike’s class B stock in 4 years after the current $5 billion buyback program is undivided in second quarter of budgetary 2013.

Up to September 2012, Nike Inc. has bought burden $10 billion of stock.

On Dec 19, 2013, Nike Inc’s publication profit rose as a answer of global orders for goods for delivery by April added 13 percent. Future orders help shoes or clothes for happening between December and April, rosiness to $10.4 billion. Nike shares (NKE) rose 0.6 percent take a trip $78.75 in extended trading.”

*Information running off Forbes.com and Wikipedia.org

**Video published on YouTube by “ Business Casual“